LEGO Bionicles Discontinued

LEGO Bionicles Discontinued !

After hearing it for some time, LEGO has made this official by announcing that 2010 will be the last year for new Bionicle sets; starting summer 2010 a new line of similar buildable figures will be released. This will mark the end of nine years since the arrival of the first Toa in 2001.

Below is the official announcement from LEGO:

Dear BIONICLE Fans,

In reviewing the business across all of its play patterns and properties, the LEGO Group faced a tough question: should we take on a new creative challenge in the world of buildable figures that we pioneered in 2001?

BIONICLE re-invented the way consumers think of and play with the LEGO system. Through many chapters of compelling story and innovative product development, BIONICLE became a very strong property and an important part of The LEGO Group’s business. We think there is a significant opportunity to grow the buildable figure category, but it will take a more flexible platform that appeals to a wider range of ages through a variety of different entry points than BIONICLE has proven to deliver.

The easy decision would be to stick with a known entity in BIONICLE; but as history has proven, The LEGO Group achieves its greatest success by embracing the uncertainty that innovation brings. After all, BIONICLE almost never launched because it was such a big risk to the company’s way of doing business.

Because you have been such an important part of building the BIONICLE franchise and have been among its most valued fans, we are writing to tell you that the six BIONICLE Stars launching in January will be the last BIONICLE sets for the foreseeable future. Beginning in summer 2010, The LEGO Group will debut a new, more flexible buildable figure property created by the same people who brought you BIONICLE. At the same time, we are also expanding the category to appeal to a younger audience through an established third-party property, starting in January.

Since its beginning, BIONICLE has reflected the union of great product and a compelling story. Although there presently are no plans for more sets, the BIONICLE story is not ending. BIONICLEstory.com will remain an active site, with new story content updated by long-time BIONICLE writer Greg Farshtey. In addition, LEGO Group hopes to work with you, the fans, to continue to grow and expand the BIONICLE story universe.

This was an extremely difficult decision for all involved. But as seen in the tales of the Toa, striving for success in any mission requires imagination, new ways of thinking, and the willingness to take risks. We hope you will share the same level of enthusiasm we have for our plans for the buildable figure category.

We invite you to remain a part of the BIONICLE universe—a universe you have helped to build, and that we are confident that you will continue to build—in the future. Thank you for your continued support and dedication to the BIONICLE and LEGO brands.

With our very best regards,
Jan Faltum, Global BIONICLE Director
Lincoln Armstrong, Senior Brand Manager, BIONICLE Team Member since 2002

LEGO Medan Event – Stay Tune

This December 2009, get ready for one LEGO happening in Medan.
Stay tune and check this site regularly.
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LEGO Welcoming Christmas

Christmas is coming! LEGO has launched its Christmas themed mini models.
You won’t find it in Medan. However, LEGO.com made the building instruction available at their site.

There are so many cool instructions for snowmen, Christmas trees, angels and so on. You can find it at the Christmas Gift shop.

One example is the reindeer design :

An early Merry Christmas to you.

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Medan Students Win At World Robotic Olympiad

The 2009 World Robot Olympiad took place at POSTECH (Pohang University of Science & Technology), one of the most respected research universities in Korea, on last November 6th-8th. This was the 6th Olympiad and the first to take place in Korea, after it was held in Yokohama, Japan last year.

This event brought together 250 teams (more than 1000 participants) from 32 countries, including Indonesia. This year, the Indonesia team was represented by the team from our town Medan. The team was from PRIMEONE School, a private school in Medan.

And this year, the students from Prime One School Medan show their ability by winning several categories.
* Ivy Icasia and Patricia Dissy Andrea both Secondary 3 students in Team Creator won 2nd place in the Junior Category.
* Billy Hocker Wistan and Fenando both Secondaru 3 students in Team Alpha Rex won 3rd place in Junior Category.
* Kelvin Onggadinata and Margaretha Hutabarat both Primary 6 students in Team Innocent won 5th place in the Elementary Category.

In the Regular Category, teams are broken up into Elementary, Junior High, and High School divisions and are only allowed to use LEGO Mindstorms kits. The Elementary students will compete in the Iron Robot Triathlon, where a robot works its way through a maze and shoots a ping pong ball into a goal. Junior High school students compete in Robot Match, where robots must collect ping pong balls and bring them back to base camp. High School students compete in Robot Pocketball, where robots pass over an obstacle and push colored balls into same-color pockets. All of the teams have only 2 minutes to complete the mission objective and only one shot at it.

Besides the main competitions and events, 16 Korean robots including POSTECH’s own PHOPE and Genibo (Dasarobot’s robo dog) and approximately 60 companies in total will be exhibiting their robots.

This year’s Open Category theme is “Art and Robots” with the tag line “Dreaming of Robot, Desire of Human” – contestants must build a robot that best represents the theme.

Congratulations to PrimeOne School students.

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