Speak softly and carry a big stick

If one can say that a weapon reflects the personality of its wielder, then I need not say a word about this hardsuit by Cam M. For those who prefer more agile combat tactics, you may prefer the version with the dual-blades.

Happy Chinese New Year!

As OJ says over on The Living Brick, “The great thing about Japan and China using the same zodiacal chart but celebrating the New Year on different dates is that I get to do this twice!” Indeed.

Schneider Cheung celebrates the Year of the Dragon with the most wonderfully sculpted Chinese dragon I’ve ever seen.

Meanwhile, rack911 celebrates with a depiction of Cai Shen, the God of Wealth, complete with a golden dragon and a bowl for treasure.

Scrolling LEGO TV brings minifig Superman to life

Rod Gillies built this great TV to showcase his new LEGO Superman minifig. The TV cabinet is lovely, and the background includes excellent details like little puffy clouds and microscale, forced-perspective buildings.

But it gets even better. The background behind Superman scrolls!

Description is Useless

What can I say to add to the experience of viewing this amazingly bizarre creation by halfbeak? It does make interesting use of some parts (like car doors on the arms), but that’s certainly not what caught my eye. This is an engaging character, and that’s why I like it.

The Imperial Chinese Navy takes to the stars

I alluded to the opposing force that inspired my own microscale battle fleet, but it looks like I didn’t end up blogging Mike Yoder‘s fleet on its own. Well, this wonderful new poster created for Mike by Stijn gives me a great excuse to do so.

All of Mike’s ships have a consistent design that visually places them within the same faction, while each vessel has a unique style of its own. I just love the little fighters!

Breakfast in Bed

Courtesy The Sleepy Oak Inn by tiberium_blue

Fantastic Porsche 917 Model by Malte Dorowski

The Porsche 917′s sweeping curves and smooth shape make it particularly challenging to translate into Lego, but Malte Dorowski has managed to accomplish it quite admirably, using some clever techniques and a great deal of skill. He has even managed to work in an opening engine compartment and functioning doors, and his presentation does his creation justice.

Bionicle tiger

Mike Nieves (retinence) builds the most unique Bionicle creations I’ve seen. What’s unique about a tiger you ask? For starters it’s not a humanoid warrior.

Advance releases classic LEGO commercials! [News]

Advance has been making LEGO tv commercials for over 30 years and recently they rediscovered many classic commercials in their archives. They will be releasing them online over the next ten weeks, so look for them here, with a bit of commentary from the people involved in their creation.

I am a big fan of vintage LEGO ads and commercials, so I’m pretty excited about this project. Come take a trip down memory lane with Advance and The Brothers Brick!

Blast from the Past Trailer video:

Spyrius (1994):

Art director Christian Faber says:

“We shot this in London or LA, I can’t actually remember! It was one of the first motion control spots we did. At 0:15 We used a kind of ‘magic building’ technique where the bricks are held on the end of metal rods and then pulled apart. And if you look closely at 0:00 you can actually see the edge of the studio in the top
left corner.

“The set filled a whole studio and we used a lot of analogue techniques — the planet is just painted cardboard and the backdrop is just a screen with
little holes in it and a big light behind it. The hands you can see moving the sets at 0:05 and 0:21 secs are actually wax hands. I had quite a lot of
explaining to do when customs asked why I had a bag full of fake arms!”

Technic Racers (1997):

Faber says:

“We shot it in a specially built 10-metre tunnel that was hand-painted and filled with smoke. While it may look straight, if you look closely at 00:15
you can see the yellow lines bending slightly — that’s because at this point we filmed the car in a carousel to make it look like it was speeding
forward! The animatronic hand was cast on a girl’s hand so it was a perfect fit and gave her the control she needed in the more complicated movements.”

Wild West (1996)

Faber says:

“We juxtaposed stills of the LEGO sets being ‘magic built’ with lots of scenes from classic American Westerns. The last few shots featuring the fight scene
were filmed and then graded to fit in with the rest of the background scenes. The magic building techniques shown here are actually illegal now –
the law today requires that toy sets that need to be constructed have to be shown being built by hand.

2012 LEGO Friends sets bring brick-based construction play to girls [News]

Since the news is making the rounds on the web at this point, most of you are probably already aware of the upcoming LEGO Friends theme in 2012. The response has been, shall we say, mixed. Since I’m sure there’ll be quite a discussion here and elsewhere, I won’t shy away from sharing my own opinion. Bottom line for me: I’m not a huge fan of the new figures, but they bring much-needed diversity to LEGO people, and the sets themselves appear to be entirely brick-built, with some interesting new colors.

For those of you out there who’ve made statements about gender stereotyping, take a look at this photo of set 3933 Olivia’s Inventor’s Workshop:

That’s right — Olivia has invented herself a robot in her laboratory through the use of math and science.

The main difference is in the scale and shape of the figures, called “mini-dolls”. Here’s a comparison:

I’ve heard that the hair pieces are compatible with standard minifigs.

The buildings in the sets are built from standard bricks, rather than large, single-purpose elements:

Here’s the official press release:

LEGO Group Declares New Year’s Resolution for 2012: Deliver Meaningful Play Experiences to Girls Worldwide with LEGO® Friends

Company brings classic construction play to the girls’ aisle with first-of- its-kind LEGO® mini-doll figure, three new brick colors and detailed interiors that reflect four years of research in play needs of girls

BILLUND, Denmark (December 19, 2011) – The LEGO Group, the world’s leading construction toy brand, today announced LEGO® Friends, a new play theme that tailors the iconic LEGO construction experience especially to girls ages five and up. LEGO Friends delivers on a girl’s desire for realistic role-play, creativity, and a highly-detailed, character-based world with the core values of LEGO building.

The LEGO Friends collection of 23 products ranges in price from $5.99 to $99.99 USD and the first 14 will be available for sale in select toy, discount merchandise, specialty and online stores beginning December 26, 2011 in the United Kingdom and January 1, 2012 in the United States. A rolling International launch will follow in the spring, with the remaining nine sets launching in the summer months.

“We felt it was time to test assumptions that girls aren’t interested in building and to breathe fresh air into a toy category filled mostly with pre-fabricated play experiences for girls,” said Jørgen Vig Knudstorp, CEO, LEGO Group. “We focused on creating a play experience centered on the joy of creation, while heeding the way girls naturally build and play. We are incredibly proud of the solution we deliver with LEGO Friends, and are resolved to build this platform for years to come.”

LEGO Friends is the first 100 percent LEGO building experience fully optimized to girls’ tastes and interests. Thousands of girls and their mothers worldwide participated in intensive research that validated the desire for more beauty, realistic details, accessories and interior building and role play opportunities in a LEGO offering.

Introducing the LEGO mini-doll figure

Anchored by the introduction of a new mini-doll figure, LEGO Friends introduces a new LEGO minifigure platform tailored to girls’ requests for a more realistic, relatable and stylized figure. Designed to the same scale of the classic LEGO minifigure, the mini-doll figure stands roughly 5 millimeters taller than its minifigure sibling, yet features similar constructability, shares the iconic “claw” hand to hold the same accessories, can wear the same hair and headpieces, and is compatible with all LEGO building sets. A total of 29 different mini-doll figures will be introduced in 2012.

“LEGO Friends is one of the most researched LEGO projects ever and is a culmination of years of anthropological research with girls around the world to understand what they expect from a construction toy,” said Nanna Ulrich Gudum, senior creative director, LEGO Group. “In talking with girls and their moms, we understand that girls really want a LEGO offering that mirrors what the boys experience, but in a way that fulfills their unique desire for remodeling and redesign, combined with realistic themes in community and friendship.”

“Unlike previous LEGO toys for girls, LEGO Friends, at its core, does not apologize for being a construction toy and delivers, for the first time, a building experience in the same scale as our classic offerings,” Nanna Ulrich Gudum continued. “What LEGO Friends does differently is deliver the beauty, details, accessories, real world themes and need for strong interior play that the research revealed would make all the difference for girls ages 5 and up.”

Welcome to Heartlake City

The LEGO Friends story centers on the everyday lives and personalities of five girls in a fictional hometown called Heartlake City. Each of the friends—Olivia, Mia, Andrea, Stephanie and Emma—has a distinct personality and interests, such as animals, performing arts, invention and design, that are reflected in the models. Building sets reflect different parts of town where the girls’ adventures take place—downtown, suburbs, beach, camping grounds and mountains.

The product collection

Half of the launch collection includes construction sets themed to introduce girls to each of the “Friend’s” personalities, including: Stephanie’s Outdoor Bakery, Emma’s Splash Pool, Andrea’s Stage, Olivia’s Inventor’s Workshop, Stephanie’s Pet Patrol, Mia’s Puppy House and Emma’s Design Studio. Girls are also invited to construct the Friends’ favorite locations in Heartlake City with larger building sets, including: Stephanie’s Cool Convertible, Olivia’s Tree House, Heartlake Dog Show, Butterfly Beauty Shop, City Park Café, Heartlake Vet, and Olivia’s House. The remaining nine sets launching later in the year deliver the same range in price and theme.

Immersive brand experience

Children will be immersed in the new world they can create with LEGO Friends through a variety of brand experiences planned for 2012. In addition to providing product information, the LEGO Friends website will allow children to explore the personalities of each of the five Friends and the different spots in Heartlake City. The site will also feature an avatar creator, mini-movies, games, video building tips, story extensions, contests, news and an events calendar. Also planned are Interactive building events and road shows, promotions, magazines, digital content, a mini movie, in-store experiences, books and more. Check www.LEGOFriends.com for more information.

So, what do you think? Sound off in the comments.

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