Images of Lego Avengers sets

Marvel has revealed the first pictures of some of the upcoming Lego Avengers sets. The sets and minifigs look good except for Iron Man, who must have been modeled after a bobblehead version

Via Brickset

2012 LEGO Friends sets bring brick-based construction play to girls [News]

Since the news is making the rounds on the web at this point, most of you are probably already aware of the upcoming LEGO Friends theme in 2012. The response has been, shall we say, mixed. Since I’m sure there’ll be quite a discussion here and elsewhere, I won’t shy away from sharing my own opinion. Bottom line for me: I’m not a huge fan of the new figures, but they bring much-needed diversity to LEGO people, and the sets themselves appear to be entirely brick-built, with some interesting new colors.

For those of you out there who’ve made statements about gender stereotyping, take a look at this photo of set 3933 Olivia’s Inventor’s Workshop:

That’s right — Olivia has invented herself a robot in her laboratory through the use of math and science.

The main difference is in the scale and shape of the figures, called “mini-dolls”. Here’s a comparison:

I’ve heard that the hair pieces are compatible with standard minifigs.

The buildings in the sets are built from standard bricks, rather than large, single-purpose elements:

Here’s the official press release:

LEGO Group Declares New Year’s Resolution for 2012: Deliver Meaningful Play Experiences to Girls Worldwide with LEGO® Friends

Company brings classic construction play to the girls’ aisle with first-of- its-kind LEGO® mini-doll figure, three new brick colors and detailed interiors that reflect four years of research in play needs of girls

BILLUND, Denmark (December 19, 2011) – The LEGO Group, the world’s leading construction toy brand, today announced LEGO® Friends, a new play theme that tailors the iconic LEGO construction experience especially to girls ages five and up. LEGO Friends delivers on a girl’s desire for realistic role-play, creativity, and a highly-detailed, character-based world with the core values of LEGO building.

The LEGO Friends collection of 23 products ranges in price from $5.99 to $99.99 USD and the first 14 will be available for sale in select toy, discount merchandise, specialty and online stores beginning December 26, 2011 in the United Kingdom and January 1, 2012 in the United States. A rolling International launch will follow in the spring, with the remaining nine sets launching in the summer months.

“We felt it was time to test assumptions that girls aren’t interested in building and to breathe fresh air into a toy category filled mostly with pre-fabricated play experiences for girls,” said Jørgen Vig Knudstorp, CEO, LEGO Group. “We focused on creating a play experience centered on the joy of creation, while heeding the way girls naturally build and play. We are incredibly proud of the solution we deliver with LEGO Friends, and are resolved to build this platform for years to come.”

LEGO Friends is the first 100 percent LEGO building experience fully optimized to girls’ tastes and interests. Thousands of girls and their mothers worldwide participated in intensive research that validated the desire for more beauty, realistic details, accessories and interior building and role play opportunities in a LEGO offering.

Introducing the LEGO mini-doll figure

Anchored by the introduction of a new mini-doll figure, LEGO Friends introduces a new LEGO minifigure platform tailored to girls’ requests for a more realistic, relatable and stylized figure. Designed to the same scale of the classic LEGO minifigure, the mini-doll figure stands roughly 5 millimeters taller than its minifigure sibling, yet features similar constructability, shares the iconic “claw” hand to hold the same accessories, can wear the same hair and headpieces, and is compatible with all LEGO building sets. A total of 29 different mini-doll figures will be introduced in 2012.

“LEGO Friends is one of the most researched LEGO projects ever and is a culmination of years of anthropological research with girls around the world to understand what they expect from a construction toy,” said Nanna Ulrich Gudum, senior creative director, LEGO Group. “In talking with girls and their moms, we understand that girls really want a LEGO offering that mirrors what the boys experience, but in a way that fulfills their unique desire for remodeling and redesign, combined with realistic themes in community and friendship.”

“Unlike previous LEGO toys for girls, LEGO Friends, at its core, does not apologize for being a construction toy and delivers, for the first time, a building experience in the same scale as our classic offerings,” Nanna Ulrich Gudum continued. “What LEGO Friends does differently is deliver the beauty, details, accessories, real world themes and need for strong interior play that the research revealed would make all the difference for girls ages 5 and up.”

Welcome to Heartlake City

The LEGO Friends story centers on the everyday lives and personalities of five girls in a fictional hometown called Heartlake City. Each of the friends—Olivia, Mia, Andrea, Stephanie and Emma—has a distinct personality and interests, such as animals, performing arts, invention and design, that are reflected in the models. Building sets reflect different parts of town where the girls’ adventures take place—downtown, suburbs, beach, camping grounds and mountains.

The product collection

Half of the launch collection includes construction sets themed to introduce girls to each of the “Friend’s” personalities, including: Stephanie’s Outdoor Bakery, Emma’s Splash Pool, Andrea’s Stage, Olivia’s Inventor’s Workshop, Stephanie’s Pet Patrol, Mia’s Puppy House and Emma’s Design Studio. Girls are also invited to construct the Friends’ favorite locations in Heartlake City with larger building sets, including: Stephanie’s Cool Convertible, Olivia’s Tree House, Heartlake Dog Show, Butterfly Beauty Shop, City Park Café, Heartlake Vet, and Olivia’s House. The remaining nine sets launching later in the year deliver the same range in price and theme.

Immersive brand experience

Children will be immersed in the new world they can create with LEGO Friends through a variety of brand experiences planned for 2012. In addition to providing product information, the LEGO Friends website will allow children to explore the personalities of each of the five Friends and the different spots in Heartlake City. The site will also feature an avatar creator, mini-movies, games, video building tips, story extensions, contests, news and an events calendar. Also planned are Interactive building events and road shows, promotions, magazines, digital content, a mini movie, in-store experiences, books and more. Check www.LEGOFriends.com for more information.

So, what do you think? Sound off in the comments.

LEGO Year End Promo – 50% Off

For end of 2010, grab your LEGO Toys for up to 50% off

5622 LEGO® DUPLO® Basic Bricks .

Normal Price Rp. 319.900,-

Now  Rp. 159.950,-
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5416 LEGO Duplo Brick Tub (Green)

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Normal Price Rp. 369.900,-

Now  Rp. 184.950,-
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5560 LEGO® Large Pink Brick Box

Normal Price Rp. 719.900,-

Now Rp. 359.950,-
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Grab while stock last.

Get it from the nearest lego store to you ,
or you can get it from our online lego store.

StarKidz
Jln. S.Parman 217
Cambridge City Square,
Lower Ground #B05-B05A
Phn. 061-4529109

SOGO Department Store
Sun Plaza 3rd Floor,
Jln. H.Zainul Arifin,
Medan

Brastagi “The 5 Stars” Supermarket
Jln. Gatot Subroto No. 288
Medan
Phn. (62-61) 4572162

How to identify Series 3 Collectible Minifigs by touch through the bag

The LEGO Series 3 Collectible Minifigures are now available in local store.

Since Series 3 packaging doesn’t have a barcode unique to each minifig  it’s good to have other ways to get past LEGO’s ridiculous marketing ploy.

SEALUG member J Junker posted a great guide to figuring out which minifig is in the bag by feeling for specific elements. Here’s J’s method in its entirety:

Gorilla – it’s best to find the banana. Be careful though, the Pilot has goggles that can feel like a banana.

Pilot – feel for the backpack/parachute (and the goggles there’s an indentation in the middle that the banana doesn’t have).

Racecar Driver – feel for all 3 of these, head, helmet & hair. He’s the only guy with all 3.  Finding the visor helps too.

Samurai – if you find the sword, that’s the best. He’s also got an ‘armor’ chest piece that’s unique.  It collapses inward when you squeeze it from front to back.

Rapper – feel for the mic, and his hat brim is curved. Careful not to mistake for the Hula Girl… She has 2 maracas that feel like the mic.

Hula Girl – finding both maracas is the best. The hair also feels different, since it’s designed to be in the front and back. Easy to confuse with the Rapper by feel and dots.

Indian Chief – the headdress is pretty easy to feel.  It’s very big.

Baseball Player – the bat is a dead giveaway. One of the easiest to feel.

The Mummy – the dots are very easy to spot on this one. Really the best way to feel this one is to find the scorpion.

Sumo Wrestler – another where the dots help quite a bit. I only felt the trophy one time, so I ended up feeling for the ball of hair on top of his head the most.

Alien – the head has the 2 distinct spheres. I almost always felt the beam from the gun as well. Dots are good for this one too.

Space Pirate (Cyborg) - easy to confuse with the race car driver. If you can find his robot hand, that’s the best. Remember that both the alien and this guy have a ray coming from their gun (the gun: which is also a good way to narrow it down to one of the 2).

Tennis Player – the racket is the tell tell here.

Elf (Legolas) – I felt the back if the shield on the first one, but found the bow & arrow easiest from then on out.

Snowboarder – the snow board is as easy as the surfboard and skateboard were to feel. Both ends curve up.

The Fisherman – the fish is easy to feel, plus the rope on the fishing pole is very different than anything else since it’s ’soft’.

I personally has manage to find all 16 of them from 18 packs (2 mistakes)

Good luck in hunting your favorite minifigures.

Lego City Fire Launch

From 29 March to 18 April 2010, LEGO Indonesia distributor is having a LEGO City Fire launch. Located at SOGO Kids, Sun Plaza 3rd Floor.

The launching event will include displays of the newest LEGO City Fire

An up to 50% discount is available for many selected LEGO items such as Racers, Bionicles, Bricks, Indiana Jones and more.

You can also join the Building Competition free every Sunday at 14.00 o’clock.

Also available the new range of LEGO 2010 series, such as :
- Power Miners

- Tiny Turbo

- Power Turbo Racer
- Ben 10

- Duplo

Ok, see you guys there :
Sogo Kids,
Sun Plaza 3rd Floor
Medan

Friends

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Bionicle Stars in Store

The last edition of Bionicle. They are called stars because they are the best Bionicle characters from the previous editions ever. This will be the final journey for the successful LEGO series since it’s launched on 2001.

In this series, LEGO has slip in something not found in any other Bionicle series, the collectible GOLDEN ELEMENT.
You have to collect all the 6 Bionicle Stars in order to obtain all the golden element i.e. Golden Mask, Golden Shoulder Armour, Golden Body Armour, Golden Sword Shield, Golden Shoulder Armour, and Golden Shield.

If you’ve collected all the golden element, you will be able to build a Golden Toa. In the Bionicle stories, after obtaining the power of Mask of Life, Toa Tahu transformed and got the Golden Armor.
Transformed by the power of the Mask of Life, Tahu must embark on a dangerous quest – find the pieces of golden armor that will give him the power to save his people from disaster! The Toa of Fire uses his elemental power and Mask of Shielding to fight his way to victory.
With Golden Armor, Tahu beat Rahksi to ashes and completed the Mata Nui task to return Bara Magna to its nature.

It is now available in our Medan Store

7166 Tahu
Original version released : 2001
Type : Hero
Also known as : Toa of Fire
Weapon : Fire Sword
Golden Element : Golden Mask
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7177 Gresh
Original version released : 2009
Type : Hero
Also known as : Glatorian Air
Weapon : Blades
Golden Element : Golden Shoulder Armour
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7135 Takanuva
Original version released : 2003
Type : Hero
Also known as : Toa of Light
Weapon : Twin Light Staff
Golden Element : Golden Body Armour
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7136 Skrall
Original version released : 2009
Type : Villain
Weapon : Sword
Golden Element : Golden Sword Shield
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7137 Piraka
Original version released : 2006
Type : Villain
Weapon : Double edged blade
Golden Element : Golden shoulder Armour
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7138 Rakhsi
Original version released : 2003
Type : Villain
Weapon : Double edged spear
Golden Element : Golden shield

LEGO Toy Story Is Available Now From LEGO Shop@Home

Seems like LEGO starts fast. The LEGO Toy Story is now available from the LEGO website.

If you can’t wait for it to reach Indonesia, you can get it here :

Product Description:

Woody and Buzz are racing to catch up with Andy’s moving van! Pull back on their car friend RC and release to make him zoom into action at top speed with the Toy Story heroes aboard. Not fast enough? Grab onto Buzz’s rocket and take to the air! Includes Woody, Buzz Lightyear with rocket, and buildable RC with pull-back motor. Includes Woody, Buzz Lightyear with rocket, and buildable RC! Pull back RC and watch him take off! Attach Buzz to the Big One Rocket! Includes Woody and Buzz minifigures! Car measures 5″ (13cm) long!

Hero Factory Replaces Bionicle

LEGO HERO FACTORY

Wizard World Magazine has revealed the pictures of HERO Factory, the successor of Bionicles.

The plot of the new line describes certain Heroes who fight evil across space and time, which pretty much sets the stage for an infinite possibility of expansion.

These new sets will be available on August 2010. Still no clue when it will arrive Indonesia. You can take a glance now.

7164 Preston Stormer
He’s the Hero Factory Alpha Team leader, having completed more missions than any other hero. Brave and tough, yet proud and competitive, he is armed with a built-in multi-functional ice weapon, featuring an ice saw, bolt shooter, and harpoon to stop anyone in their tracks.

7165 Natalie Breez
A Hero Factory rookie, training alongside Blaze, she is agile, a natural diplomat and always ready to give it everything she’s got. Armed with energized dual boomerangs and harpoon for climbing, she’s always ready to tackle any mission.

7167 William Blaze
A Hero Factory rookie on his final training mission, Blaze is smart, highly competitive and very confident. Armed with a dual fire shooter, he always has everyone’s back.

7168 Duncan Bulk
The toughest, strongest hero on the Hero Factory Alpha Team, Duncan has built-in heavy multifunctional metal weapons which shoot metal spheres, helping to protect everyone from danger.

7169 Mark Surge
The youngest rookie on the Hero Factory team, Surge is a little clumsy, yet highly competitive. He tends to have problems landing his hero pod, but his skill in manipulating his electrical shield, armor and lightning weapon makes up for it.

7170 Jimi Stringer
The most highly advanced hero on the Factory’s Alpha Team, Stringer is armed with a built-in multi-functional sonic weapon.

LEGO Accessories: Star Wars Magnet Sets

Another type of LEGO accessories is available now at StarKidz, Cambridge City Square, Medan.

All the action of Star Wars™ Episode VI – on your fridge!

Every LEGO fan should have many different lego figures available but most either get lost or clutter up your game room, which brings this lego magnet set as a great solution, and especially for Star Wars fans.

The different sets are actual Star Wars characters and not just remakes, so Yoda is actually Yoda…even though a  little taller than expected. The different sets include:

Yoda, Mace Windu and Count Dooku

Boba Fett, Princess Leia and the Imperial Guard

and…

Anakin Skywalker, Naboo Pilot and Darth Maul

as mentioned, collecting is fun again.

For Medanese, you can get all the above items at StarKidz, Cambridge City Square.

also available

LEGO Bionicles Discontinued

LEGO Bionicles Discontinued !

After hearing it for some time, LEGO has made this official by announcing that 2010 will be the last year for new Bionicle sets; starting summer 2010 a new line of similar buildable figures will be released. This will mark the end of nine years since the arrival of the first Toa in 2001.

Below is the official announcement from LEGO:

Dear BIONICLE Fans,

In reviewing the business across all of its play patterns and properties, the LEGO Group faced a tough question: should we take on a new creative challenge in the world of buildable figures that we pioneered in 2001?

BIONICLE re-invented the way consumers think of and play with the LEGO system. Through many chapters of compelling story and innovative product development, BIONICLE became a very strong property and an important part of The LEGO Group’s business. We think there is a significant opportunity to grow the buildable figure category, but it will take a more flexible platform that appeals to a wider range of ages through a variety of different entry points than BIONICLE has proven to deliver.

The easy decision would be to stick with a known entity in BIONICLE; but as history has proven, The LEGO Group achieves its greatest success by embracing the uncertainty that innovation brings. After all, BIONICLE almost never launched because it was such a big risk to the company’s way of doing business.

Because you have been such an important part of building the BIONICLE franchise and have been among its most valued fans, we are writing to tell you that the six BIONICLE Stars launching in January will be the last BIONICLE sets for the foreseeable future. Beginning in summer 2010, The LEGO Group will debut a new, more flexible buildable figure property created by the same people who brought you BIONICLE. At the same time, we are also expanding the category to appeal to a younger audience through an established third-party property, starting in January.

Since its beginning, BIONICLE has reflected the union of great product and a compelling story. Although there presently are no plans for more sets, the BIONICLE story is not ending. BIONICLEstory.com will remain an active site, with new story content updated by long-time BIONICLE writer Greg Farshtey. In addition, LEGO Group hopes to work with you, the fans, to continue to grow and expand the BIONICLE story universe.

This was an extremely difficult decision for all involved. But as seen in the tales of the Toa, striving for success in any mission requires imagination, new ways of thinking, and the willingness to take risks. We hope you will share the same level of enthusiasm we have for our plans for the buildable figure category.

We invite you to remain a part of the BIONICLE universe—a universe you have helped to build, and that we are confident that you will continue to build—in the future. Thank you for your continued support and dedication to the BIONICLE and LEGO brands.

With our very best regards,
Jan Faltum, Global BIONICLE Director
Lincoln Armstrong, Senior Brand Manager, BIONICLE Team Member since 2002

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