The LEGO® Brand


The LEGO® Brand values

Curiosity asks, ”Why?” and imagines explanations or possibilities (if.. then). Playfulness asks what if? and imagines how the ordinary becomes extraordinary, fantasy or fiction. Dreaming it is a first step towards doing it.

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2016 – Year of Monkey

LEGO 2016

LEGO Store


You can find the new LEGO products from our LEGO store.



Lego Creations

Zach lights it up

Zach Milenius sets the world a blaze with with lovely cottage. I think that is the first time that I’ve ever said that a house on fire was lovely, but it is. The shape really appeals to me.

Set it 'light

The guts of it

Cole Blaq continues his series on the brick with this piece showing us the inner working of our favorite iconic construction toy. I will never look at my pile of brick in the same way now.

Inside Workings