The LEGO® Brand

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The LEGO® Brand values

Imagination:
Curiosity asks, ”Why?” and imagines explanations or possibilities (if.. then). Playfulness asks what if? and imagines how the ordinary becomes extraordinary, fantasy or fiction. Dreaming it is a first step towards doing it.

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2016 – Year of Monkey

LEGO 2016

LEGO Store

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You can find the new LEGO products from our LEGO store.

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Lego Creations

How to paint an artist.

Ah, the life of an artist. Glamorous, with paintings selling for millions upon millions, right? Eh, probably not. Unless you’re Picasso, this poor minifig probably won’t see his works reach seven digits in his lifetime. But that’s glamorous, right?

All he wants to do is pay for his fantastic flat, that he just cleaned. But he missed the red pigment. That’s going to stain.

I love the detail in this. The coat rack, especially, and the half-finished sculpture. Bravo, Walter Boy.

 

New Products From TokoLego

avenger

Images of Lego Avengers sets

Marvel has revealed the first pictures of some of the upcoming Lego Avengers sets. The sets and minifigs look good except for Iron Man, who must have been modeled after a bobblehead version :)

Via Brickset

2012 LEGO Friends sets bring brick-based construction play to girls [News]

Since the news is making the rounds on the web at this point, most of you are probably already aware of the upcoming LEGO Friends theme in 2012. The response has been, shall we say, mixed. Since I’m sure there’ll be quite a discussion here and elsewhere, I won’t shy away from sharing my own opinion. Bottom line for me: I’m not a huge fan of the new figures, but they bring much-needed diversity to LEGO people, and the sets themselves appear to be entirely brick-built, with some interesting new colors.

For those of you out there who’ve made statements about gender stereotyping, take a look at this photo of set 3933 Olivia’s Inventor’s Workshop:

LEGO Friends 3933

That’s right — Olivia has invented herself a robot in her laboratory through the use of math and science.

The main difference is in the scale and shape of the figures, called “mini-dolls”. Here’s a comparison:

LEGO Friends vs. Minifigs

I’ve heard that the hair pieces are compatible with standard minifigs.

The buildings in the sets are built from standard bricks, rather than large, single-purpose elements:

LEGO Friends 3315

Here’s the official press release:

LEGO Group Declares New Year’s Resolution for 2012: Deliver Meaningful Play Experiences to Girls Worldwide with LEGO® Friends

Company brings classic construction play to the girls’ aisle with first-of- its-kind LEGO® mini-doll figure, three new brick colors and detailed interiors that reflect four years of research in play needs of girls

BILLUND, Denmark (December 19, 2011) – The LEGO Group, the world’s leading construction toy brand, today announced LEGO® Friends, a new play theme that tailors the iconic LEGO construction experience especially to girls ages five and up. LEGO Friends delivers on a girl’s desire for realistic role-play, creativity, and a highly-detailed, character-based world with the core values of LEGO building.

The LEGO Friends collection of 23 products ranges in price from $5.99 to $99.99 USD and the first 14 will be available for sale in select toy, discount merchandise, specialty and online stores beginning December 26, 2011 in the United Kingdom and January 1, 2012 in the United States. A rolling International launch will follow in the spring, with the remaining nine sets launching in the summer months.

“We felt it was time to test assumptions that girls aren’t interested in building and to breathe fresh air into a toy category filled mostly with pre-fabricated play experiences for girls,” said Jørgen Vig Knudstorp, CEO, LEGO Group. “We focused on creating a play experience centered on the joy of creation, while heeding the way girls naturally build and play. We are incredibly proud of the solution we deliver with LEGO Friends, and are resolved to build this platform for years to come.”

LEGO Friends is the first 100 percent LEGO building experience fully optimized to girls’ tastes and interests. Thousands of girls and their mothers worldwide participated in intensive research that validated the desire for more beauty, realistic details, accessories and interior building and role play opportunities in a LEGO offering.

Introducing the LEGO mini-doll figure

Anchored by the introduction of a new mini-doll figure, LEGO Friends introduces a new LEGO minifigure platform tailored to girls’ requests for a more realistic, relatable and stylized figure. Designed to the same scale of the classic LEGO minifigure, the mini-doll figure stands roughly 5 millimeters taller than its minifigure sibling, yet features similar constructability, shares the iconic “claw” hand to hold the same accessories, can wear the same hair and headpieces, and is compatible with all LEGO building sets. A total of 29 different mini-doll figures will be introduced in 2012.

“LEGO Friends is one of the most researched LEGO projects ever and is a culmination of years of anthropological research with girls around the world to understand what they expect from a construction toy,” said Nanna Ulrich Gudum, senior creative director, LEGO Group. “In talking with girls and their moms, we understand that girls really want a LEGO offering that mirrors what the boys experience, but in a way that fulfills their unique desire for remodeling and redesign, combined with realistic themes in community and friendship.”

“Unlike previous LEGO toys for girls, LEGO Friends, at its core, does not apologize for being a construction toy and delivers, for the first time, a building experience in the same scale as our classic offerings,” Nanna Ulrich Gudum continued. “What LEGO Friends does differently is deliver the beauty, details, accessories, real world themes and need for strong interior play that the research revealed would make all the difference for girls ages 5 and up.”

Welcome to Heartlake City

The LEGO Friends story centers on the everyday lives and personalities of five girls in a fictional hometown called Heartlake City. Each of the friends—Olivia, Mia, Andrea, Stephanie and Emma—has a distinct personality and interests, such as animals, performing arts, invention and design, that are reflected in the models. Building sets reflect different parts of town where the girls’ adventures take place—downtown, suburbs, beach, camping grounds and mountains.

The product collection

Half of the launch collection includes construction sets themed to introduce girls to each of the “Friend’s” personalities, including: Stephanie’s Outdoor Bakery, Emma’s Splash Pool, Andrea’s Stage, Olivia’s Inventor’s Workshop, Stephanie’s Pet Patrol, Mia’s Puppy House and Emma’s Design Studio. Girls are also invited to construct the Friends’ favorite locations in Heartlake City with larger building sets, including: Stephanie’s Cool Convertible, Olivia’s Tree House, Heartlake Dog Show, Butterfly Beauty Shop, City Park Café, Heartlake Vet, and Olivia’s House. The remaining nine sets launching later in the year deliver the same range in price and theme.

Immersive brand experience

Children will be immersed in the new world they can create with LEGO Friends through a variety of brand experiences planned for 2012. In addition to providing product information, the LEGO Friends website will allow children to explore the personalities of each of the five Friends and the different spots in Heartlake City. The site will also feature an avatar creator, mini-movies, games, video building tips, story extensions, contests, news and an events calendar. Also planned are Interactive building events and road shows, promotions, magazines, digital content, a mini movie, in-store experiences, books and more. Check www.LEGOFriends.com for more information.

So, what do you think? Sound off in the comments.

LEGO Year End Promo – 50% Off

For end of 2010, grab your LEGO Toys for up to 50% off

5622 LEGO® DUPLO® Basic Bricks .

LEGO® DUPLO® Basic Bricks LEGO® DUPLO® Basic Bricks

Normal Price Rp. 319.900,-

Now  Rp. 159.950,-
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5416 LEGO Duplo Brick Tub (Green)

5416 LEGO Duplo Brick Tub (Green)5416 LEGO Duplo Brick Tub (Green)

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Normal Price Rp. 369.900,-

Now  Rp. 184.950,-
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5560 LEGO® Large Pink Brick Box

5560Normal Price Rp. 719.900,

Now Rp. 359.950,-
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Grab while stock last.

Get it from the nearest lego store to you ,
or you can get it from our online lego store.

StarKidz
Jln. S.Parman 217
Cambridge City Square,
Lower Ground #B05-B05A
Phn. 061-4529109

SOGO Department Store
Sun Plaza 3rd Floor,
Jln. H.Zainul Arifin,
Medan

Brastagi “The 5 Stars” Supermarket
Jln. Gatot Subroto No. 288
Medan
Phn. (62-61) 4572162

How to identify Series 3 Collectible Minifigs by touch through the bag

minifigures3The LEGO Series 3 Collectible Minifigures are now available in local store.

Since Series 3 packaging doesn’t have a barcode unique to each minifig  it’s good to have other ways to get past LEGO’s ridiculous marketing ploy.

SEALUG member J Junker posted a great guide to figuring out which minifig is in the bag by feeling for specific elements. Here’s J’s method in its entirety:

Gorilla – it’s best to find the banana. Be careful though, the Pilot has goggles that can feel like a banana.

Pilot – feel for the backpack/parachute (and the goggles there’s an indentation in the middle that the banana doesn’t have).

Racecar Driver – feel for all 3 of these, head, helmet & hair. He’s the only guy with all 3.  Finding the visor helps too.

Samurai – if you find the sword, that’s the best. He’s also got an ‘armor’ chest piece that’s unique.  It collapses inward when you squeeze it from front to back.

Rapper – feel for the mic, and his hat brim is curved. Careful not to mistake for the Hula Girl… She has 2 maracas that feel like the mic.

Hula Girl – finding both maracas is the best. The hair also feels different, since it’s designed to be in the front and back. Easy to confuse with the Rapper by feel and dots.

Indian Chief – the headdress is pretty easy to feel.  It’s very big.

Baseball Player – the bat is a dead giveaway. One of the easiest to feel.

The Mummy – the dots are very easy to spot on this one. Really the best way to feel this one is to find the scorpion.

Sumo Wrestler – another where the dots help quite a bit. I only felt the trophy one time, so I ended up feeling for the ball of hair on top of his head the most.

Alien – the head has the 2 distinct spheres. I almost always felt the beam from the gun as well. Dots are good for this one too.

Space Pirate (Cyborg) – easy to confuse with the race car driver. If you can find his robot hand, that’s the best. Remember that both the alien and this guy have a ray coming from their gun (the gun: which is also a good way to narrow it down to one of the 2).

Tennis Player – the racket is the tell tell here.

Elf (Legolas) – I felt the back if the shield on the first one, but found the bow & arrow easiest from then on out.

Snowboarder – the snow board is as easy as the surfboard and skateboard were to feel. Both ends curve up.

The Fisherman – the fish is easy to feel, plus the rope on the fishing pole is very different than anything else since it’s ’soft’.

I personally has manage to find all 16 of them from 18 packs (2 mistakes)

Good luck in hunting your favorite minifigures.

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