Mike Nieves (retinence) builds the most unique Bionicle creations I’ve seen. What’s unique about a tiger you ask? For starters it’s not a humanoid warrior.
Category Archives: LEGO News Around The Web
Advance releases classic LEGO commercials! [News]
Advance has been making LEGO tv commercials for over 30 years and recently they rediscovered many classic commercials in their archives. They will be releasing them online over the next ten weeks, so look for them here, with a bit of commentary from the people involved in their creation.
I am a big fan of vintage LEGO ads and commercials, so I’m pretty excited about this project. Come take a trip down memory lane with Advance and The Brothers Brick!
Blast from the Past Trailer video:
Spyrius (1994):
Art director Christian Faber says:
“We shot this in London or LA, I can’t actually remember! It was one of the first motion control spots we did. At 0:15 We used a kind of ‘magic building’ technique where the bricks are held on the end of metal rods and then pulled apart. And if you look closely at 0:00 you can actually see the edge of the studio in the top
left corner.“The set filled a whole studio and we used a lot of analogue techniques — the planet is just painted cardboard and the backdrop is just a screen with
little holes in it and a big light behind it. The hands you can see moving the sets at 0:05 and 0:21 secs are actually wax hands. I had quite a lot of
explaining to do when customs asked why I had a bag full of fake arms!”
Technic Racers (1997):
Faber says:
“We shot it in a specially built 10-metre tunnel that was hand-painted and filled with smoke. While it may look straight, if you look closely at 00:15
you can see the yellow lines bending slightly — that’s because at this point we filmed the car in a carousel to make it look like it was speeding
forward! The animatronic hand was cast on a girl’s hand so it was a perfect fit and gave her the control she needed in the more complicated movements.”
Wild West (1996)
Faber says:
“We juxtaposed stills of the LEGO sets being ‘magic built’ with lots of scenes from classic American Westerns. The last few shots featuring the fight scene
were filmed and then graded to fit in with the rest of the background scenes. The magic building techniques shown here are actually illegal now –
the law today requires that toy sets that need to be constructed have to be shown being built by hand.
2012 LEGO Friends sets bring brick-based construction play to girls [News]
Since the news is making the rounds on the web at this point, most of you are probably already aware of the upcoming LEGO Friends theme in 2012. The response has been, shall we say, mixed. Since I’m sure there’ll be quite a discussion here and elsewhere, I won’t shy away from sharing my own opinion. Bottom line for me: I’m not a huge fan of the new figures, but they bring much-needed diversity to LEGO people, and the sets themselves appear to be entirely brick-built, with some interesting new colors.
For those of you out there who’ve made statements about gender stereotyping, take a look at this photo of set 3933 Olivia’s Inventor’s Workshop:
That’s right — Olivia has invented herself a robot in her laboratory through the use of math and science.
The main difference is in the scale and shape of the figures, called “mini-dolls”. Here’s a comparison:
I’ve heard that the hair pieces are compatible with standard minifigs.
The buildings in the sets are built from standard bricks, rather than large, single-purpose elements:
Here’s the official press release:
LEGO Group Declares New Year’s Resolution for 2012: Deliver Meaningful Play Experiences to Girls Worldwide with LEGO® Friends
Company brings classic construction play to the girls’ aisle with first-of- its-kind LEGO® mini-doll figure, three new brick colors and detailed interiors that reflect four years of research in play needs of girls
BILLUND, Denmark (December 19, 2011) – The LEGO Group, the world’s leading construction toy brand, today announced LEGO® Friends, a new play theme that tailors the iconic LEGO construction experience especially to girls ages five and up. LEGO Friends delivers on a girl’s desire for realistic role-play, creativity, and a highly-detailed, character-based world with the core values of LEGO building.
The LEGO Friends collection of 23 products ranges in price from $5.99 to $99.99 USD and the first 14 will be available for sale in select toy, discount merchandise, specialty and online stores beginning December 26, 2011 in the United Kingdom and January 1, 2012 in the United States. A rolling International launch will follow in the spring, with the remaining nine sets launching in the summer months.
“We felt it was time to test assumptions that girls aren’t interested in building and to breathe fresh air into a toy category filled mostly with pre-fabricated play experiences for girls,” said Jørgen Vig Knudstorp, CEO, LEGO Group. “We focused on creating a play experience centered on the joy of creation, while heeding the way girls naturally build and play. We are incredibly proud of the solution we deliver with LEGO Friends, and are resolved to build this platform for years to come.”
LEGO Friends is the first 100 percent LEGO building experience fully optimized to girls’ tastes and interests. Thousands of girls and their mothers worldwide participated in intensive research that validated the desire for more beauty, realistic details, accessories and interior building and role play opportunities in a LEGO offering.
Introducing the LEGO mini-doll figure
Anchored by the introduction of a new mini-doll figure, LEGO Friends introduces a new LEGO minifigure platform tailored to girls’ requests for a more realistic, relatable and stylized figure. Designed to the same scale of the classic LEGO minifigure, the mini-doll figure stands roughly 5 millimeters taller than its minifigure sibling, yet features similar constructability, shares the iconic “claw” hand to hold the same accessories, can wear the same hair and headpieces, and is compatible with all LEGO building sets. A total of 29 different mini-doll figures will be introduced in 2012.
“LEGO Friends is one of the most researched LEGO projects ever and is a culmination of years of anthropological research with girls around the world to understand what they expect from a construction toy,” said Nanna Ulrich Gudum, senior creative director, LEGO Group. “In talking with girls and their moms, we understand that girls really want a LEGO offering that mirrors what the boys experience, but in a way that fulfills their unique desire for remodeling and redesign, combined with realistic themes in community and friendship.”
“Unlike previous LEGO toys for girls, LEGO Friends, at its core, does not apologize for being a construction toy and delivers, for the first time, a building experience in the same scale as our classic offerings,” Nanna Ulrich Gudum continued. “What LEGO Friends does differently is deliver the beauty, details, accessories, real world themes and need for strong interior play that the research revealed would make all the difference for girls ages 5 and up.”
Welcome to Heartlake City
The LEGO Friends story centers on the everyday lives and personalities of five girls in a fictional hometown called Heartlake City. Each of the friends—Olivia, Mia, Andrea, Stephanie and Emma—has a distinct personality and interests, such as animals, performing arts, invention and design, that are reflected in the models. Building sets reflect different parts of town where the girls’ adventures take place—downtown, suburbs, beach, camping grounds and mountains.
The product collection
Half of the launch collection includes construction sets themed to introduce girls to each of the “Friend’s” personalities, including: Stephanie’s Outdoor Bakery, Emma’s Splash Pool, Andrea’s Stage, Olivia’s Inventor’s Workshop, Stephanie’s Pet Patrol, Mia’s Puppy House and Emma’s Design Studio. Girls are also invited to construct the Friends’ favorite locations in Heartlake City with larger building sets, including: Stephanie’s Cool Convertible, Olivia’s Tree House, Heartlake Dog Show, Butterfly Beauty Shop, City Park Café, Heartlake Vet, and Olivia’s House. The remaining nine sets launching later in the year deliver the same range in price and theme.
Immersive brand experience
Children will be immersed in the new world they can create with LEGO Friends through a variety of brand experiences planned for 2012. In addition to providing product information, the LEGO Friends website will allow children to explore the personalities of each of the five Friends and the different spots in Heartlake City. The site will also feature an avatar creator, mini-movies, games, video building tips, story extensions, contests, news and an events calendar. Also planned are Interactive building events and road shows, promotions, magazines, digital content, a mini movie, in-store experiences, books and more. Check www.LEGOFriends.com for more information.
So, what do you think? Sound off in the comments.
Cutest scooters
Karwik is no stranger to two-wheel creations but I think these latest scooters are some of his cutest. The use of the hollow 1×2 slope brick is the cleverness that makes these work.
Shadow prowler
Ralph Savelsberg (Mad Physicist) has packed in the action on his latest iteration of the EA-6B Prowler of VAQ-141 Shadowhawks. I’m especially keen on the opening brick built cockpits but the rest of Ralph’s impressive bag of tricks are all on show.
Animal Farm
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| Courtesy Avalonian Farm by ZCerberus |
Livestock Lane – (BTT) It’s good to get away from the city once and a while, and this little farmhouse is about as charming as they come. Little details abound on the facade – especially nice are the sand green shingles on the top floor.
Spaceship Bistouri
Legodrome‘s 190-stud long Bistouri spaceship comes from the Metabaron comics. Did I mention that it’s 5 feet long? The size of the ship is deceptive due to the large triangular fins that could be easily replicated on a smaller scale. The brick-built skull design from a close-up view should convince you of the true size of the model.
Mirage in the desert…
Or possibly just war machines in camouflage. The hardsuit in this crack team of desert warriors is a true beauty. And much more to scale with minifigs than most I’ve seen. Thanks Chris (Ironsniper) for this compact delight.
Seravee heavy mecha
Until today I was unfamiliar with the LEGO mecha made by G P (gdido2k10), but I hope to remedy this soon by checking out his back catalogue. His GN-008 Seravee Gundam is a highly impressive creation and great rendition of the original.
The Emperor’s Christmas Arrival
Mos Eisley used Star Wars minifigures to create this Christmas version of the Emperor’s arrival. Can you identify all the minifigs used, including the chrome stormtroopers?
