Category Archives: News

LEGO Concorde cuts away from the runway as 65,000 bricks take flight

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LEGO Certified Professional Ryan McNaught has been busy unveiling some fantastic new creations at Brickvention Australia. We showcased his incredible LEGO minifig-scale 120,000-brick sinking Titanic, and now we take to the skies with LEGO Concorde.

Ryan has chosen to build the iconic supersonic aircraft Concorde in miniland-scale. Building  Concorde in LEGO is cool, but it’s only when you see the other side of the build that the really impressive details emerge.

LEGO Concorde

While one side shows the complete aircraft, the other is an ingenious cutaway view that shows a slice through Concorde.

 

LEGO Concorde

At just over 4m long (over 13 feet) and some 65,000 bricks, Concorde took Ryan and his team 188 build hours to complete.  The cutaway view includes all sorts of great touches; the cockpit with knobs and switches, a galley area with croissant ready to serve, a jumble of luggage in the cargo hold and the inner workings of the landing gear.

LEGO Concorde

Check out the massive engines on this supersonic beast.

LEGO Concorde

I couldn’t spot any snakes on this plane…

LEGO invests 500 million on wind farm – energy-neutral by 2020

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The LEGO Group’s parent company just announced that it is investing over half a billion dollars (3 billion Danish krone or 400 million euros) on an offshore wind farm off the coast of Germany.

The wind farm will have nearly 80 turbines, and will provide more power than LEGO’s production facilities will be projected to require in 2020, thereby enabling the company to become effectively energy self-sufficient within the next eight years.

This news follows LEGO’s announcement last summer that they are reducing LEGO packaging box sizes and obtaining their wood products from sustainable sources.

Images of Lego Avengers sets

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Marvel has revealed the first pictures of some of the upcoming Lego Avengers sets. The sets and minifigs look good except for Iron Man, who must have been modeled after a bobblehead version 🙂

Via Brickset

2012 LEGO Friends sets bring brick-based construction play to girls [News]

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Since the news is making the rounds on the web at this point, most of you are probably already aware of the upcoming LEGO Friends theme in 2012. The response has been, shall we say, mixed. Since I’m sure there’ll be quite a discussion here and elsewhere, I won’t shy away from sharing my own opinion. Bottom line for me: I’m not a huge fan of the new figures, but they bring much-needed diversity to LEGO people, and the sets themselves appear to be entirely brick-built, with some interesting new colors.

For those of you out there who’ve made statements about gender stereotyping, take a look at this photo of set 3933 Olivia’s Inventor’s Workshop:

LEGO Friends 3933

That’s right — Olivia has invented herself a robot in her laboratory through the use of math and science.

The main difference is in the scale and shape of the figures, called “mini-dolls”. Here’s a comparison:

LEGO Friends vs. Minifigs

I’ve heard that the hair pieces are compatible with standard minifigs.

The buildings in the sets are built from standard bricks, rather than large, single-purpose elements:

LEGO Friends 3315

Here’s the official press release:

LEGO Group Declares New Year’s Resolution for 2012: Deliver Meaningful Play Experiences to Girls Worldwide with LEGO® Friends

Company brings classic construction play to the girls’ aisle with first-of- its-kind LEGO® mini-doll figure, three new brick colors and detailed interiors that reflect four years of research in play needs of girls

BILLUND, Denmark (December 19, 2011) – The LEGO Group, the world’s leading construction toy brand, today announced LEGO® Friends, a new play theme that tailors the iconic LEGO construction experience especially to girls ages five and up. LEGO Friends delivers on a girl’s desire for realistic role-play, creativity, and a highly-detailed, character-based world with the core values of LEGO building.

The LEGO Friends collection of 23 products ranges in price from $5.99 to $99.99 USD and the first 14 will be available for sale in select toy, discount merchandise, specialty and online stores beginning December 26, 2011 in the United Kingdom and January 1, 2012 in the United States. A rolling International launch will follow in the spring, with the remaining nine sets launching in the summer months.

“We felt it was time to test assumptions that girls aren’t interested in building and to breathe fresh air into a toy category filled mostly with pre-fabricated play experiences for girls,” said Jørgen Vig Knudstorp, CEO, LEGO Group. “We focused on creating a play experience centered on the joy of creation, while heeding the way girls naturally build and play. We are incredibly proud of the solution we deliver with LEGO Friends, and are resolved to build this platform for years to come.”

LEGO Friends is the first 100 percent LEGO building experience fully optimized to girls’ tastes and interests. Thousands of girls and their mothers worldwide participated in intensive research that validated the desire for more beauty, realistic details, accessories and interior building and role play opportunities in a LEGO offering.

Introducing the LEGO mini-doll figure

Anchored by the introduction of a new mini-doll figure, LEGO Friends introduces a new LEGO minifigure platform tailored to girls’ requests for a more realistic, relatable and stylized figure. Designed to the same scale of the classic LEGO minifigure, the mini-doll figure stands roughly 5 millimeters taller than its minifigure sibling, yet features similar constructability, shares the iconic “claw” hand to hold the same accessories, can wear the same hair and headpieces, and is compatible with all LEGO building sets. A total of 29 different mini-doll figures will be introduced in 2012.

“LEGO Friends is one of the most researched LEGO projects ever and is a culmination of years of anthropological research with girls around the world to understand what they expect from a construction toy,” said Nanna Ulrich Gudum, senior creative director, LEGO Group. “In talking with girls and their moms, we understand that girls really want a LEGO offering that mirrors what the boys experience, but in a way that fulfills their unique desire for remodeling and redesign, combined with realistic themes in community and friendship.”

“Unlike previous LEGO toys for girls, LEGO Friends, at its core, does not apologize for being a construction toy and delivers, for the first time, a building experience in the same scale as our classic offerings,” Nanna Ulrich Gudum continued. “What LEGO Friends does differently is deliver the beauty, details, accessories, real world themes and need for strong interior play that the research revealed would make all the difference for girls ages 5 and up.”

Welcome to Heartlake City

The LEGO Friends story centers on the everyday lives and personalities of five girls in a fictional hometown called Heartlake City. Each of the friends—Olivia, Mia, Andrea, Stephanie and Emma—has a distinct personality and interests, such as animals, performing arts, invention and design, that are reflected in the models. Building sets reflect different parts of town where the girls’ adventures take place—downtown, suburbs, beach, camping grounds and mountains.

The product collection

Half of the launch collection includes construction sets themed to introduce girls to each of the “Friend’s” personalities, including: Stephanie’s Outdoor Bakery, Emma’s Splash Pool, Andrea’s Stage, Olivia’s Inventor’s Workshop, Stephanie’s Pet Patrol, Mia’s Puppy House and Emma’s Design Studio. Girls are also invited to construct the Friends’ favorite locations in Heartlake City with larger building sets, including: Stephanie’s Cool Convertible, Olivia’s Tree House, Heartlake Dog Show, Butterfly Beauty Shop, City Park Café, Heartlake Vet, and Olivia’s House. The remaining nine sets launching later in the year deliver the same range in price and theme.

Immersive brand experience

Children will be immersed in the new world they can create with LEGO Friends through a variety of brand experiences planned for 2012. In addition to providing product information, the LEGO Friends website will allow children to explore the personalities of each of the five Friends and the different spots in Heartlake City. The site will also feature an avatar creator, mini-movies, games, video building tips, story extensions, contests, news and an events calendar. Also planned are Interactive building events and road shows, promotions, magazines, digital content, a mini movie, in-store experiences, books and more. Check www.LEGOFriends.com for more information.

So, what do you think? Sound off in the comments.

Amazing Lego Sidewalk Art

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Ok, it’s the street, but it’s still some amazing chalk work.

3d-streetpainting-florida

There’s some speculation that this may be related to the giant Lego minifig that recently washed up in Florida.

Thanks to Tom Hohman for the heads up.

UPDATE (Nov 9): Artist Leon Keer has posted complete photos of his chalk art effort on Flickr (I’ve replaced the unsourced photo above with one of his). And here’s the finished artwork, evocative of Emperor Qin Shi Huang’s terracotta army:

3d-street-art-sarasota

LEGO Universe to close operations, lay off 115 employees [News]

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Breaking news from LEGO. It appears that LEGO Universe will be shutting down at the start of the new year. My heart goes out to all those who will be losing their jobs. Here’s the press release:

LEGO Universe to close in 2012

Online game will close on January 31, 2012. The LEGO Group’s digital offerings will continue to develop over the coming years.

LEGO Universe logoNovember 4, 2011 – The LEGO Group today announced that it will close LEGO® Universe, an MMOG (massively-multiplayer online game) that has been in operation since the autumn of 2010.

In spite of very positive player feedback and a large number of players in the free play zone, it has not been possible to convert a satisfactory number of players to paying subscribers. It has therefore been decided to close the game as of January 31, 2012.

“The LEGO Universe team can take pride in having developed and launched a great LEGO experience that many players will miss,” said Jesper Vilstrup, Vice President, LEGO Universe. “Right now, we have almost 2 million players in LEGO Universe, and we get extremely positive feedback from players. Unfortunately, we have not been able to build a satisfactory revenue model in our target group, and therefore, have decided to close the game.”

Despite the change, the ambition to develop and run a digital business remains. In future, it is the intention to further pursue cooperation with partners. The LEGO Group has a strong and continuing partnership with TT Games Warner Bros. Interactive Entertainment to create digital LEGO experiences within video games. A further expansion in the digital area will mainly be based on similar partnerships.

“The development of our digital offerings continues to be a very important element in our strategy,” said Mads Nipper, Executive Vice President, LEGO Group. “We have more than 20 million visitors on www.LEGO.com every month, and LEGO video games are among the bestselling children’s video games with sales of more than 60 million units in the last five years. Through our experience developing and running LEGO Universe, we have gained a lot of valuable insights, and we have a very strong foundation for future development in the digital area.”

As a consequence of the closure, the LEGO Universe staff has today been informed that the ‘Play Well Studios’ in Louisville, Colorado and the game’s marketing function in Billund, Denmark will be closed. This will affect 115 employees. All affected employees will be offered assistance in finding new jobs inside or outside the LEGO Group.

4184 Black Pearl out

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A bit belated news for some, 4184 Black Pear is out now (image link below goes to Amazon).

The highlight in this set for me is definitely the minifigs, with Davy Jones and the shark-headed Maccus. It goes for $100 (less at some big box stores at the moment) and includes 804 pieces.

– Includes 6 minifigures: Jack Sparrow with compass, Will Turner, Joshamee Gibbs, Davy Jones, Maccus and Bootstrap Bill with assorted weapons
– Features large black sails, firing cannons, pirate flag, anchor and turning helm
– Also includes opening cabin with detailed interior
– Cast the anchor!
– Steer with the turning helm!
– Build the most infamous Pirates of the Caribbean™ ship to ever sail the Seven Seas!
– Measures over 21” (53cm) long, 20” (50cm) tall and 5” (12cm) wide

How to identify LEGO Series 5 Collectible Minifigs by touch

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iconLEGO Series 5 Collectible Minifigures proves, it’s pretty hard to identify the minifigs using any but the “touch and feel” method. Thankfully, SEALUG / TexLUG member Jason Junker has put together this handy guide to find the minifigs you want by touch.

Small Clown: His bowler hat feels similar to the Detective’s hat. He also has a pie, which feels smaller than I thought it would. (that’s what she said) [Tee hee! -ed] Each time I confirmed by feeling for the short legs.

Boxer: The surprise here is that his boxing gloves are attached to his hands. He’s one of the hardest to feel if you don’t know this little fact. Also feel for the gap in his face guard. (Thanks for the “attached gloves tip” W. Heron)

Royal Guard: 2 words, HUGE hat. And feel for the rifle to confirm.

Lumberjack: The only “baseball cap” in this series. The axe is easily recognizable. But be sure that you feel the attached axe head on the end, or it could be the Evil Dwarf’s axe handle.

Zookeeper: I expected the monkey to be easy to feel, but the banana is the dead give away here. No other pieces feel anything like it.

Graduate: He’s the only fig with a 2×2 tile (certificate, like “Disco Guy’s” record from S2), and his graduation cap is what I used to confirm. It’s square, with 1 different feeling corner for the tassel and a little raised bump in the middle of the top.

Cave Woman: The only fig with a squishy element this time. Her hair. Feel for the bone separately, and the club is the same as the S1 Cave Man’s. (Thanks for the “squishy hair tip” W. Heron)

Snowboarder Guy: Just like the last 2 snowboarders, the snowboard is a dead giveaway.

Detective: His hat is double billed, so feel for both sides, or it could be the Small Clown. I felt for the magnifying glass to confirm.

Egyptian Queen: Huge wedge dress, and snake are easy to feel.

Ice Fisherman: The fish, and fishing pole are the giveaway here, just like the last 2 series fisherman/gnome.

Evil Dwarf: The winged helmet is bulky, but so are the pieces for the Royal Guard & Gladiator, so I felt around for 1 of the 2 detached axe blades, or the handle. The difference in the shield between the Gladiator’s is that the front of the Evil Dwarf’s is smooth.

Gladiator: He has a huge bulky helmet, but he’s also the only fig with a knife/sword. It’s shorter than I expected. (That’s what… never mind) The difference in the shield between the Evil Dwarf’s is that the front of the Gladiator’s has a stud.

Gangster: This fig has the smallest accessory, his pistol. I also felt his hat, it’s he same as the Cowboy’s from S1 or Indiana Jones’. I never once knowingly felt his case.

Fitness Instructor: Big long hair, and the “boom box” feels like a brick with a handle (just like the Rapper’s from S3)

Lizard Guy: Last but not least, the one I was most excited about, and will be the first one I open… His tail was what I ended up feeling for. It’s a very large piece that fits under his head like a backpack, so you can feel for that tab with the hole in it as well.

Jason rightly says that it’s helpful to have a good picture in front of you, so here it is:

LEGO Series 5 Collectible Minifigures

LEGO drops paper from Indonesian rainforests, reduces box sizes [News]

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As LEGO spreads various parts of its supply chain and manufacturing process beyond Billund, Denmark and Enfield, Connecticut, the number of countries listed on the box after “Components made in…” has increased dramatically, making it unclear exactly where specific LEGO elements and aspects of the product packaging come from. Some LEGO fans have been concerned about the fact that the country list now includes China. After all, the PRC is not particularly well known for its positive environmental record, nor for hitting the high quality bar set traditionally by LEGO.

Although LEGO has not yet confirmed — despite general consensus among fans — that products like the Collectible Minifigures and magnet sets are manufactured in China, LEGO has recently come clean about its packaging.

Environmental advocacy group Greenpeace reports that LEGO has agreed to stop sourcing paper and pulp products from Asia Pulp & Paper (APP), a company based in Singapore notorious for harvesting Indonesian rainforests in an unsustainable manner. LEGO packaging I’ve reviewed does not list either Singapore or Indonesia — though APP does operate plants in China. LEGO’s original response to Greenpeace identifies the offending item as a licensed product actually manufactured by Dorling Kindersley (most likely a book) and therefore not part of LEGO’s core product lines. Nevertheless, Greenpeace has complimented LEGO on its responsiveness to the issue and leadership among toy companies. (Packaging news via Environmental Leader.)

Meanwhile, LEGO is further improving its environmental record by making its boxes smaller. Astute readers will already have noticed that the latest line of LEGO Star Wars battle packs are in smaller boxes, reducing the amount of paper needed to produce the packaging. This is apparently a general trend across all product lines.

Our sources tell us that the move toward smaller packaging was entirely business-driven — that the smaller boxes allow more product to be placed on shelves, while simultaneously giving consumers the impression that they’re getting more LEGO by increasing the “perceived density” of the product (a counter-intuitive result from consumer research). Whatever the reasons, LEGO will be using less paper in its packaging going forward, and that’s a good thing.

Next time you call LEGO, let them know that you’re thankful that they’ve taken these steps to improve sustainability and environmental stewardship.