The LEGO® Brand
The LEGO® Brand values
Curiosity asks, ”Why?” and imagines explanations or possibilities (if.. then). Playfulness asks what if? and imagines how the ordinary becomes extraordinary, fantasy or fiction. Dreaming it is a first step towards doing it.
2016 – Year of Monkey
You can find the new LEGO products from our LEGO store.
This bust of the classic Terminator frame is incredibly detailed and wonderfully menacing. Martin Latta has done a most excellent job. While the actual Terminator is awesome, that base just makes it that much better and complements the build perfectly. This is one of those that I would like to own.
Many thanks to Tom Williamson for the heads up!
New Products From TokoLego
Seems like LEGO starts fast. The LEGO Toy Story is now available from the LEGO website.
Woody and Buzz are racing to catch up with Andy’s moving van! Pull back on their car friend RC and release to make him zoom into action at top speed with the Toy Story heroes aboard. Not fast enough? Grab onto Buzz’s rocket and take to the air! Includes Woody, Buzz Lightyear with rocket, and buildable RC with pull-back motor. Includes Woody, Buzz Lightyear with rocket, and buildable RC! Pull back RC and watch him take off! Attach Buzz to the Big One Rocket! Includes Woody and Buzz minifigures! Car measures 5″ (13cm) long!
LEGO HERO FACTORY
Wizard World Magazine has revealed the pictures of HERO Factory, the successor of Bionicles.
The plot of the new line describes certain Heroes who fight evil across space and time, which pretty much sets the stage for an infinite possibility of expansion.
These new sets will be available on August 2010. Still no clue when it will arrive Indonesia. You can take a glance now.
7164 Preston Stormer
He’s the Hero Factory Alpha Team leader, having completed more missions than any other hero. Brave and tough, yet proud and competitive, he is armed with a built-in multi-functional ice weapon, featuring an ice saw, bolt shooter, and harpoon to stop anyone in their tracks.
7165 Natalie Breez
A Hero Factory rookie, training alongside Blaze, she is agile, a natural diplomat and always ready to give it everything she’s got. Armed with energized dual boomerangs and harpoon for climbing, she’s always ready to tackle any mission.
7167 William Blaze
A Hero Factory rookie on his final training mission, Blaze is smart, highly competitive and very confident. Armed with a dual fire shooter, he always has everyone’s back.
7168 Duncan Bulk
The toughest, strongest hero on the Hero Factory Alpha Team, Duncan has built-in heavy multifunctional metal weapons which shoot metal spheres, helping to protect everyone from danger.
7169 Mark Surge
The youngest rookie on the Hero Factory team, Surge is a little clumsy, yet highly competitive. He tends to have problems landing his hero pod, but his skill in manipulating his electrical shield, armor and lightning weapon makes up for it.
7170 Jimi Stringer
The most highly advanced hero on the Factory’s Alpha Team, Stringer is armed with a built-in multi-functional sonic weapon.
Another type of LEGO accessories is available now at StarKidz, Cambridge City Square, Medan.
All the action of Star Wars™ Episode VI – on your fridge!
Every LEGO fan should have many different lego figures available but most either get lost or clutter up your game room, which brings this lego magnet set as a great solution, and especially for Star Wars fans.
The different sets are actual Star Wars characters and not just remakes, so Yoda is actually Yoda…even though a little taller than expected. The different sets include:
as mentioned, collecting is fun again.
For Medanese, you can get all the above items at StarKidz, Cambridge City Square.
LEGO Bionicles Discontinued !
After hearing it for some time, LEGO has made this official by announcing that 2010 will be the last year for new Bionicle sets; starting summer 2010 a new line of similar buildable figures will be released. This will mark the end of nine years since the arrival of the first Toa in 2001.
Below is the official announcement from LEGO:
Dear BIONICLE Fans,
In reviewing the business across all of its play patterns and properties, the LEGO Group faced a tough question: should we take on a new creative challenge in the world of buildable figures that we pioneered in 2001?
BIONICLE re-invented the way consumers think of and play with the LEGO system. Through many chapters of compelling story and innovative product development, BIONICLE became a very strong property and an important part of The LEGO Group’s business. We think there is a significant opportunity to grow the buildable figure category, but it will take a more flexible platform that appeals to a wider range of ages through a variety of different entry points than BIONICLE has proven to deliver.
The easy decision would be to stick with a known entity in BIONICLE; but as history has proven, The LEGO Group achieves its greatest success by embracing the uncertainty that innovation brings. After all, BIONICLE almost never launched because it was such a big risk to the company’s way of doing business.
Because you have been such an important part of building the BIONICLE franchise and have been among its most valued fans, we are writing to tell you that the six BIONICLE Stars launching in January will be the last BIONICLE sets for the foreseeable future. Beginning in summer 2010, The LEGO Group will debut a new, more flexible buildable figure property created by the same people who brought you BIONICLE. At the same time, we are also expanding the category to appeal to a younger audience through an established third-party property, starting in January.
Since its beginning, BIONICLE has reflected the union of great product and a compelling story. Although there presently are no plans for more sets, the BIONICLE story is not ending. BIONICLEstory.com will remain an active site, with new story content updated by long-time BIONICLE writer Greg Farshtey. In addition, LEGO Group hopes to work with you, the fans, to continue to grow and expand the BIONICLE story universe.
This was an extremely difficult decision for all involved. But as seen in the tales of the Toa, striving for success in any mission requires imagination, new ways of thinking, and the willingness to take risks. We hope you will share the same level of enthusiasm we have for our plans for the buildable figure category.
We invite you to remain a part of the BIONICLE universe—a universe you have helped to build, and that we are confident that you will continue to build—in the future. Thank you for your continued support and dedication to the BIONICLE and LEGO brands.
With our very best regards,
Jan Faltum, Global BIONICLE Director
Lincoln Armstrong, Senior Brand Manager, BIONICLE Team Member since 2002