The LEGO® Brand

The LEGO® Brand values
Imagination:
Curiosity asks, ”Why?” and imagines explanations or possibilities (if.. then). Playfulness asks what if? and imagines how the ordinary becomes extraordinary, fantasy or fiction. Dreaming it is a first step towards doing it.
2016 – Year of Monkey

LEGO Store
Lego Creations
The Yodeling Cowgirl
Here is one that I missed. TKH did a superb job of capturing the saucy awesomeness that is Jessie.
Thanks to The Living Brick for catching this.
Beautiful Bentley
Show some backbone!
I was going to delay posting this to leave the 5th birthday post at the top of the page for longer but decided that we are here because we highlight cool LEGO models. Marco Tagliaferri (Tagl) demonstrates a lovely addition to the popular moonbase standard in the form of this transit spine standard. It feels so real.
And he has instructions to boot.






