The LEGO® Brand

The LEGO® Brand values
Imagination:
Curiosity asks, ”Why?” and imagines explanations or possibilities (if.. then). Playfulness asks what if? and imagines how the ordinary becomes extraordinary, fantasy or fiction. Dreaming it is a first step towards doing it.
2016 – Year of Monkey

LEGO Store
Lego Creations
A devastator without guns
It’s pretty self-explanatory; Wes Pitter’s Phobot uses psychological tactics to win the battle.
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New BrickArms Combat Release
BrickArms has released new custom minifig weapons, including the Apoc SMG, High Caliber Sniper Rifle, Combat PDW, AC8 Assault Carbine, Longslide Automatic, Sawed-Off Shotgun, M203 Grenade Launcher, and Spy Carbine.



