The LEGO® Brand
The LEGO® Brand values
Curiosity asks, ”Why?” and imagines explanations or possibilities (if.. then). Playfulness asks what if? and imagines how the ordinary becomes extraordinary, fantasy or fiction. Dreaming it is a first step towards doing it.
2016 – Year of Monkey
You can find the new LEGO products from our LEGO store.
This is to continue the previous post on LEGO Pirates Event in Sun Plaza, Medan, Indonesia from 22 June – 12 July 2008
In this post, I will try to describe the process of building the giant pirate.
The pirate was divided into several parts :
– The pirate hat
– The pirate head
– The pirate body
– The pirate legs
– The parrot
In this LEGO Pirate Events, we invited kids from Kingston School, Medan to help the process of building this giant pirate. Due to its complexity (for kids), the pirate body was built by the employee of LEGO sub distributor in Medan, while the head and parrot were already glued.
Take a look at the picture below for the process of building by the Kingston School students guided by our team member.
– Building the pirate hat.
– Building the pirate legs
Attaching the complete parts :
– First the leg
– Than the pirate body
– The pirate head
– The pirate hat
– And of course the parrot
Below is the picture of the Kingston School students with the pirate
The next part was moving the giant lego pirate built to the big showcase in the mall atrium.
Few months back, James May created a huge LEGO house out of 3.3 millions bricks. It was the largest unglued LEGO structures then.
It was cleared that plans for Legoland to move it to their theme park in Windsor fell through because transport costs were too high and despite a final Facebook appeal for someone to take it, no-one came forward. It was expected as high as £50,000 pounds to dismantle it and reassemble it.
After dismantled, the bricks will be sent to charity.
Ok, let’s take a look at this largest LEGO structures.
Well, it wasn’t really 100% LEGO, it was built around a wooden frame.
This is the picture of James May sits among a pile of Lego shapes which have been made of individual bricks. More than three million will be used to build a house which he has vowed to live in for a few days
Located at Denbies Wine Estate in Dorking, this was a 2 storey house sports a working bathroom, and is covered inside and out with bricks pieced together by 272 Legos (that is what James May holding on the pictures)
The view through the lounge window, all components are genuine Lego toy parts
Functioning closet and shower. Would you like to try?
James sits on his Lego bed. With Lego sheets, Lego pillows and a Lego mattress. Ough, should be hurt sleeping on that hard bricks.
Yes, we have watched the Bionicles DVDs. But, what about bringing LEGO minifigs in a movie? Will it happen?
As published by guardian.co.uk, Warner Bros is developing a live-action/animation movie based on LEGO. This is all due to the success of Transformers and GI Joe (both are Hasbro figures)
The film is being put together by Warner Bros in association with LEGO company. Lego has famously been fiercely protective of its property in the face of regular Hollywood overtures, but warmed to the idea of a family-oriented flick embracing its key values of fun, creativity and boundless imagination.
The Lego movie will be a mix of live action and animation – presumably CGI, though the idea of a stop-motion take has a certain appeal. Dan and Kevin Hageman,are penning the script. There’s no director yet attached and no cast, though the red spaceman from 1985’s Lego Space Shuttle Fuel Truck Kit is said to be angling hard for one of the main roles.
Movies will raise more awareness for a brand, helping it to sell more while helping the studio makes more money by promoting movies which has been known by people.
So, when can we watch the first LEGO movie?
While waiting why don’t we catch the movie character which will be made LEGO by 2010 i.e. Toy Story