The LEGO® Brand

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The LEGO® Brand values

Imagination:
Curiosity asks, ”Why?” and imagines explanations or possibilities (if.. then). Playfulness asks what if? and imagines how the ordinary becomes extraordinary, fantasy or fiction. Dreaming it is a first step towards doing it.

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2016 – Year of Monkey

LEGO 2016

LEGO Store

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You can find the new LEGO products from our LEGO store.

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Lego Creations

LEGO and science: robot cat for scaredy rats

LEGO Mindstorms (and indeed regular technic) are a not unusual sight in science laboratories. Unfortunately I’m not lucky enough to need ‘work LEGO’ but I have looked jealously into labs that do. Typically it’s used to automate simple procedures or make quick reconfigurable rigs.

The Kim Laboratory of the University of Washington use LEGO in a novel way: to test fear in rats using the aptly named Robogator. This is certainly the first time I’ve seen LEGO used in neuroscience and I have to admit the idea of testing fear using a bright colourful toy robot is pretty clever and amusing. They have a few videos too.

Physorg have more details and I, in an astounding reversal of the usual, found the link on Boing Boing.

It’s all in the scales

"ANUTRICH"

This image by Fred (Shamisenfred) reminds me of those collectible fantasy cards that were big in the 90s. Although Anutrich himself is very nice I have to confess that the scales he’s holding are what really drew my attention to it.

New Products From TokoLego

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